A comprehensive third-party guide to Midjourney β covering V7 features, video generation, pricing, parameters, and pro techniques. We are not affiliated with Midjourney, Inc.
This guide is maintained by NewAI.net. For official information, please visit midjourney.com
Learn how to use Midjourney, the world's most popular AI image generator. This independent guide covers everything from beginner basics to advanced techniques.
Understanding the world's most influential AI image generation platform.
Midjourney is a generative artificial intelligence tool that creates images from natural language descriptions called "prompts." Founded by David Holz in August 2021 and publicly launched in July 2022, it has grown to become the world's most popular AI image generator with over 21 million Discord members.
Unlike traditional design software, Midjourney uses advanced diffusion models trained on billions of images to generate entirely new artwork based on text descriptions.
Midjourney was founded by David Holz, who previously co-founded Leap Motion. The company operates with approximately 60 people, becoming profitable just six months after public launch with an estimated $500 million annual revenue as of 2025.
Midjourney uses large language models (LLMs) and diffusion models to interpret text prompts. The LLM breaks down your prompt into key concepts, converts them into a latent vector, and the diffusion model refines random noise into a coherent image.
Each version brought significant improvements in quality and capabilities.
All plans include commercial usage rights.
π‘ Prices shown are based on official Midjourney pricing as of January 2026. Please verify current pricing on midjourney.com.
Master these to control your AI-generated images.
Aspect ratio. Default 1:1. Use 16:9 for widescreen, 9:16 for vertical.
Style strength 0-1000. Default 100. Higher = more artistic.
Style reference. Match colors, textures, mood from an image or code.
Character reference. Keep face/identity across images. Use --cw 0-100.
Negative prompt. More effective than "without" in text.
Variability 0-100. Higher = more unexpected results.
Random starting point. Same seed = similar results.
Less beautification. More literal interpretation.
Released June 2025, transform images into 5-21 second clips.
Start with any image and animate it while preserving the original aesthetic.
Generate 5-second clips, extendable to 21 seconds. Perfect for social media.
Choose Auto, Manual, Low Motion, or High Motion modes.
SD (480p) all plans; HD (720p) Standard+ Fast Mode
~8x GPU time; HD costs 3.2x more than SD
Pro and Mega plans only (SD only)
--motion low/high, --raw, --loop, --end
Expert techniques to elevate your AI art.
Use specific words: "ethereal forest, morning mist, golden light" beats long paragraphs.
Place key concepts at the beginning. Midjourney weights earlier words more heavily.
Separate concepts with :: to weight them. "hot::2 dog" emphasizes heat.
V7's Draft Mode is 10x faster and 50% cheaper. Perfect for iteration.
Rate ~200 images to unlock V7 personalization. Better prompt interpretation.
Rate images daily to earn 1 free Fast hour. ~100 ratings usually qualifies.
Real feedback from third-party review platforms and social media.
π Ratings and reviews collected from third-party platforms. Last updated: January 2026. See all reviews on G2 β
How does Midjourney compare to other AI image generators?
| Feature | Midjourney | DALL-E 3 | Stable Diffusion | Adobe Firefly |
|---|---|---|---|---|
| Artistic Quality | Excellent | Very Good | Good | Very Good |
| Photorealism | Excellent | Very Good | Excellent | Good |
| Text Rendering | Good | Excellent | Poor | Good |
| Entry Price | $10/mo | Free (ChatGPT) | Free (local) | Free tier |
| Video Generation | β | β | β | β |
| Style Reference | β | β | β | β |
| Best For | Creative art | Text integration | Customization | Adobe workflows |
Common questions about Midjourney.
Visit the official Midjourney website to subscribe and start creating AI art.